Xplora LibGuides: International Business: Level 2

Mandatory

Business Model Generation Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Marketing Communication Strategy
Principles of marketing Zelf een account aanmaken bij Vitalsource is niet nodig! Klik op 'continue without account'.
The invincible company The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies.
When cultures collide
Leading across cultures

Basisboek Online Marketing In Basisboek Online Marketing komen alle relevante aspecten van online marketing aan bod: strategische aspecten, het gebruik van internet voor marktonderzoek, bĳ productontwikkeling en -realisatie, voor branding, klantenwerving en klantenbinding en bĳ orderafhandeling. Daarbĳ gaat het boek ook in op effectieve sites en apps, digital analytics en planning en organisatie. De inzet van social media en mobiele communicatie is naadloos in de onderwerpen verwerkt. Huub Vermeulen – CEO bol.com Technologie en online marketing blĳven zich ontwikkelen. Dit boek beschrĳft met actuele voorbeelden de laatste inzichten, onderbouwd door de basisprincipes van online marketing. Daardoor overstĳgt de stof het tĳdelĳke karakter en vormt een goede basis voor toekomstige marketingprofessionals. Bram Koster – Chief creative Marketingfacts Dit boek weet op een knappe manier de verbinding te leggen tussen de klassiekers en de nieuwste ontwikkelingen in online marketing. Dat maakt dit boek een must voor iedereen die serieus met online marketing aan de slag wil.
Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
Consumer Behaviour: A European Perspective
7th Edition
De discipline van marktleiders : kies uw klanten, verklein uw focus, en domineer uw markt
Export Management - A European perspective
Export planning
How brands grow
Marketing communications: objectives, strategy, tactics
Marketing in de nieuwe economie In Marketing in de nieuwe economie legt Marco Kuijten de link tussen onze opvattingen over de economie en het werk van de marketeer. De opkomst van de nieuwe economie heeft het economieonderwijs op hogescholen en universiteiten al beïnvloed, nu is het tijd voor het marketingonderwijs. Marketingstudenten leren te weinig over de rol die marketing speelt in de maatschappij. Maar vergis je niet! Dit boek is geen economieboek. Het gaat over marketing en haar taak: het creëren van waarde.
Market Segmentation : How to Do It and How to Profit From It Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.
Marktonderzoek methoden en toepassingen
Michael Porter's Value Chain : Unlock Your Company's Competitive Advantage
Summary: The Discipline of Market Leaders
Review and Analysis of Treacy and Wiersema's Book
The Conversation Company : Boost Your Business Through Culture, People and Social Media Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human'face'and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

International Business: Level 2

Mandatory

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