Xplora LibGuides: International Business: Level 1

Mandatory

Business Model Generation Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Marketing Communication Strategy
Marketing Fundamentals Marketing Fundamentals is the European edition of Grondslagen van de marketing, the market leader in the Netherlands for over 30 years. In this bestseller, Dr. Bronis Verhage – Professor of Marketing at Georgia State University in Atlanta – strikes the right balance between marketing theory and practice. This has appealed to hundreds of thousands of students and created a great deal of enthusiasm about marketing. The English-language-edition offers a European perspective, embedded in a global context. The book's ‘easy reading'language is aimed at non-native speakers of English, and its engaging, lively writing style stimulates student learning. Marketing Fundamentals includes a teaching approach that is preferred in Europe. Powerful ideas on dealing with marketing challenges are illustrated by analyses of both failures and successes of companies'strategies for identifying and meeting customer needs. In our fast-changing social and digital marketplace, the third edition of Marketing Fundamentals delivers new and updated content. For example, it includes coverage of e-commerce, social media, mobile and other online marketing tools as well as exciting digital platforms to engage customers and add value. In addition, the Practitioner's and Professor's Perspectives offer insightful opinions on key issues in marketing management.
Principles of marketing Zelf een account aanmaken bij Vitalsource is niet nodig! Klik op 'continue without account'.
The invincible company How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models
When cultures collide
Leading across cultures

Basisboek Online Marketing In Basisboek Online Marketing komen alle relevante aspecten van online marketing aan bod: strategische aspecten, het gebruik van internet voor marktonderzoek, bĳ productontwikkeling en -realisatie, voor branding, klantenwerving en klantenbinding en bĳ orderafhandeling. Daarbĳ gaat het boek ook in op effectieve sites en apps, digital analytics en planning en organisatie. De inzet van social media en mobiele communicatie is naadloos in de onderwerpen verwerkt. Huub Vermeulen – CEO bol.com Technologie en online marketing blĳven zich ontwikkelen. Dit boek beschrĳft met actuele voorbeelden de laatste inzichten, onderbouwd door de basisprincipes van online marketing. Daardoor overstĳgt de stof het tĳdelĳke karakter en vormt een goede basis voor toekomstige marketingprofessionals. Bram Koster – Chief creative Marketingfacts Dit boek weet op een knappe manier de verbinding te leggen tussen de klassiekers en de nieuwste ontwikkelingen in online marketing. Dat maakt dit boek een must voor iedereen die serieus met online marketing aan de slag wil.
Consumer Behaviour: A European Perspective
7th Edition
Export Management - A European perspective
Marketing communications: objectives, strategy, tactics
Marketing in de nieuwe economie In Marketing in de nieuwe economie legt Marco Kuijten de link tussen onze opvattingen over de economie en het werk van de marketeer. De opkomst van de nieuwe economie heeft het economieonderwijs op hogescholen en universiteiten al beïnvloed, nu is het tijd voor het marketingonderwijs. Marketingstudenten leren te weinig over de rol die marketing speelt in de maatschappij. Maar vergis je niet! Dit boek is geen economieboek. Het gaat over marketing en haar taak: het creëren van waarde.
Michael Porter's Value Chain : Unlock Your Company's Competitive Advantage

International Business: Level 1

Mandatory

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