International Business: Theme 2

The Netherlands Study Centre for Technology Trends (STT) is an independent expertise centre on the future that researches technological developments and the role and impact they have on society and the economy. Every year STT publishes a large number of free foresight studies, most of which are in Dutch but some are also available in English.

Shaping Tomorrow calls itself an ‘AI-driven horizon scanning and strategic foresight service’ covering a wide range of (mega)trends and driving forces. Free registration gives access to a limited range of topics.

Singapore has been actively applying scenario analysis for years in order to maintain a leading position in the region 'without its own resources'. The Centre for Strategic Futures is part of the prime minister's office of the government and regularly publishes future scenarios and studies.

The Centre for Strategic Futures just released a new set of ‘Driving Forces 2040 Cards’ that is worth looking at.

Disruptive innovation was introduced by Harvard professor Clayton Christensen to describe successful business innovations, often started by smaller companies at the low-end or new footholds of markets that current market leaders have overlooked. Read the revised version of his classic Harvard Business Review article ‘What is disruptive innovation’ and watch the essence in the short video below.

Clay Christensen's landmark theory — in under two minutes.

If you want to better understand what wicked problems are and how to deal with them, watch the TED video ‘Got a wicked problem? First, tell me how you make toast’ by Singularity University professor Tom Wujec.

The Beverage Industry Environmental Roundtable, of which major beverages companies are members, has created a set of scenarios to explore the role and impact of sustainability for the industry. This video shows how they identified four distinct future scenarios using the scenario matrix.