When conducting business research, it is crucial to not only consider broad national trends, but also regional and urban information. These local insights provide valuable information on specific market segments and customer behaviour at a local level, which can ultimately lead to a competitive advantage for companies.
Added value of regional data within business research:
- Diverse cultures and demographics: Each country, region and city has its own unique culture, traditions and demographics. Consumer behaviour can vary greatly between different areas, even within a country. By understanding how these factors affect purchasing decisions, companies can adapt their marketing strategies to better respond to local preferences and needs.
- Regional trends and preferences: Trends and preferences can differ significantly between urban and rural areas, as well as between different cities and regions. Analysing these trends on a micro-level helps companies to differentiate and adapt their products and services to specific local markets.
- Competitive analysis: Locating competition is crucial for companies to understand and strengthen their market position.Understanding the key players at regional and urban level enables organisations to identify their competitive advantage and develop marketing strategies that focus on their strengths.
And this is why it is good to seek urban information:
- Population density and growth potential: Cities are often known for their high population density and growth potential.Understanding city demographics, such as age groups, income levels and family size, helps companies better define their target audience and develop effective marketing campaigns.
- Consumption behaviour and lifestyle: Urban consumers may have unique lifestyles and consumption behaviours. For example, preference for convenience stores and online shopping may be higher in cities. Understanding these characteristics enables companies to optimise their distribution strategies and product offerings.
- Technology adoption: Urban areas often have faster access to new technologies and digital trends. Analysing technology adoption in cities can help companies develop innovative products and implement digital marketing strategies.
Information on cities and regions in the Netherlands and abroad can be found in the library's databases.