Using the databases and finding the information you need might need a little practice.
Here are some exercises to help you find your way in the databases. These questions were made with the category 'meat substitutes' in mind. The method on finding relevant search terms for your category and learning to find your way in the databases however remains the same.
You can do these exercises just by yourself or together with your project group.
Remember to watch the 'how to' videos in the useful databases section. Many useful tutorials on MarketLine can be found there.
In case you should have any questions or problems accessing content, please contact our information staff Xplora
Question: Search terms
Exercise in using the search engine at Xplora and finding search terms
Find the article: 'Consumers’ associations, perceptions and acceptance of meat and plant-based meat alternatives' by Michel, Fabienne; Hartmann, Christina; Siegrist, Michael.
Method: Go to Xplora
You can specify your search using the filters on the left, for instance set publication date on 2019-2020 and source type on 'articles', and click 'available online'. Make sure you are logged in to get access.
Question: List the keywords that are mentioned in this article.
How can you do the same for relevant key words for your market research topic?
Question: Resources
Question: Where to search - Databases
Question: Boolean operators
Question: Finding Scholarly information using Google Scholar
Learn how to use Google Scholar and to improve your search results using boolean operators and quotation marks.
Go to https://scholar.google.com/
Find an article on meat alternatives and beyond meat, from 2019, using quotation marks and the boolean operator AND.
Question: Using the search engine from Avans (Kaluga)
Question: Using MarketLine
For your assignment it is important you can find information like a Country profile with the PESTLE analysis in MarketLine.
Country Profile
Find the Country Analysis Report of Germany using MarketLine and then look for the PESTLE Analysis.
Method: Access MarketLine via this LibGuide. Once you've found the Country Analysis Report you can scroll down to the Table of Content for the PESTLE analysis or press Ctrl F and type in the search bar PESTLE analysis.
Industry Profile
Goal: practice with locating an Industry Profile in MarketLine and finding specific information in it you could use for your assingment.
Find the industry profile of meat in Japan.
Company Profile
Goal: to know how to locate company information on MarketlIne
Find the company profile of Maple Leaf Foods Inc. Find the SWOT Analysis of this company.