Year 1 - mandatory and recommended reads - Finding Information

Information

Here you will find direct links to mandatory and recommended literature for this year.

Click on the tab to see the direct links for Mandatory reads:

Year 1 - mandatory and recommended reads

Recommended reads
Mandatory reads

Principles of Marketing, Global Edition by Gary T. Armstrong For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
ISBN: 9781292341224
Publication Date: 18th edition, 2021
Introduction to Management Accounting Global Edition by Horngren, Charles T ; Sundem, Gary L ; Stratton, William O For MBA-level managerial accounting courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States An essential tool for understanding how to make effective economic decisions. In today's troubled economy, it's important to show students how managerial decisions can affect business costs. Introduction to Management Accounting helps to enhance students' ability to make effective economic decisions by encouraging them to understand the inner-workings of the concepts, rather than solely focusing on technique memorization. Overall, this text describes both theory and common practices in a way that will help students produce information that's useful in day-to-day decision-making.
ISBN: 9780273790624
Publication Date: 16th edition, 2013

Note: Don't forget to click the Return-button when you're finished so other students can borrow it as well

Intercultural Sensitivity

Research Methods for Business Students by Mark Saunders; Philip Lewis; Adrian Thornhill Research Methods for Business Students has been fully revised for this 7th Edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.
ISBN: 9781292016627
Publication Date: 2015-07-23