Year 4 - recommended reads - Finding Information - Xplora LibGuides at Avans Hogeschool

Information

Here you will find direct links to mandatory and recommended literature for this year.

Click on the tab to see the direct links for Mandatory reads:

Year 4 - recommended reads

Market-Based Management: New International Edition by Best, Roger For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
ISBN: 9781292020396
Publication Date: 6th edition, 2014
Fundraising Principles and Practice by Adrian Sargeant; Jen Shang The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.
ISBN: 1119196515
Publication Date: 2017-02-10
Doughnut Economics seven ways to think like a 21-century economist

Note: At the moment only available as hardcopy book in Avans location 's-Hertogenbosch.

Summary of Kate Raworth's Doughnut Economics by I. R. B. Media Get the Summary of Kate Raworth's Doughnut Economics in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Economics is the mother tongue of public policy. It dominates our decision-making for the future, guides multi-billion-dollar investments, and shapes our responses to climate change, inequality, and other environmental and social challenges that define our times.Pity then, or more like disaster, that its fundamental ideas are centuries out of date yet are still taught in college courses worldwide and still used to address critical issues in government and business alike.
ISBN: 9781638159360
Publication Date: 2021-11-29

Note: 6 other short video's on 'Doughnut economics: seven ways to think like a 21st-century economist' can be found on YouTube

Check: Doughnut Economics Action Lab Channel